LinkedIn has paved the way for a world of content to connect professionals with worthwhile information. In addition to creating a strong LinkedIn profile, regularly posting on LinkedIn is a great way to boost visibility and show your connections that you actively engage with relevant news. Posts are also useful for understanding the type of content that the most response and drives engagement.
Enhance LinkedIn Posts with Visuals
LinkedIn can be a text-heavy platform. Break up your connections’ newsfeeds by including at least one image in your LinkedIn post. Research has shown that including around 8 images in LinkedIn posts is the best way to drive traffic to content. Posts with 8 images tend to receive a higher number of likes, comments, shares and views on LinkedIn. Ensure that at least 1 out of 8 images is at the very top of the post, as this will become the header image.
Limit Titles to 40 - 49 Characters
Short and succinct titles between 40 and 49 characters have been shown to receive the highest number of views on LinkedIn because they attract attention without causing readers to lose interest.
Omit Additional Multimedia in Posts
While LinkedIn allows you to attach other forms of multimedia to posts (YouTube, Vimeo, TED Talks, etc.) research shows that these posts yield lower post views. This may be due to a number of reasons such as less viewer engagement with the post itself, or time taken away from reading the content when a viewer clicks away from LinkedIn. Videos can serve a purpose, but it is best to avoid using them with every post.
Include Long-Form Content
Long-form content performs well on LinkedIn. Posts that have between 1,900 - 2,000 words tend to do the best in terms of yielding the highest number of views, likes, comments, and shares. This may be because longer form content allows for more valuable posts. Consider this when posting on LinkedIn.
Ensure that Content is Easy to Read
Although you may think highly of your LinkedIn audience, do not assume that they prefer dense content. Recent data has shown that the best performing LinkedIn posts contain language that is easy to read and relatable.
Promote LinkedIn Publisher Posts on Other Social Platforms
Drive traffic and engagement by sharing your LinkedIn publisher posts on other social media platforms. Twitter has the highest correlation to success with LinkedIn but other platforms such as Facebook also work well.
Aim for More LinkedIn Likes
Data has shown that more LinkedIn likes a post have, the more views, shares, comments, and engagement you will see. Consider adding a call to action at the end of your post to encourage people to comment on your post with their thoughts to initiate a conversation.
USA Resume Can Help Improve Your LinkedIn Profile
LinkedIn profiles have become increasingly important in the professional world. Exceptional profiles can boost your chances of getting hired at your dream job. USA Resume aims to help our clients build profiles to increase their chances for successful employment.
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